BT: Bank

The BT design presents two problems. First, when the T is inside the B, there is the psychological danger of its being read TB, since the B tends to become a frame for the T. Second, there is the visual problem of joining an asymmetrical B with a symmetrical T. Both of these problems were solved with the same means: that of using a linear solution. By the use of line, the B reads first, because of its recognizable silhouette; and the T could be intimated in line without the actual T form. This ambiguous reading of the T also made possible the joining of its top-heavy symmetry with the rounded asymmetry of the B into a unified whole. The linear complication of the symbol has a richness and elegance, and the overtones of the maze image are not inappropriate to the purpose of this bank.

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