MOMA

In 1967 the Museum of Modern Art mounted an exhibition titled 3 graphic designers—Norman Ives, Massimo Vignelli and Almir Mavignier. Commenting on Ives’s work, Mildred Constantine, Associate Curator, Graphic Design, MOMA, commented that Ives used very little pictorial imagery and had gone even further with typography than Vignelli, by making the single letter, numeral or symbol the main element of a composition. She noted that in Ives’s work, each element is a separate entity, yet an inextricable part of one letter, the adjoining letter, and the total design.